Digital Marketing Specialist with Email Focus

Pursue a meaningful career as a Digital Marketing Specialist with Aliant Resources, concentrating on email marketing automation. Engage Canadian businesses using advanced marketing strategies.
We seek a Marketing Automation Specialist to utilize Oracle Eloqua and Salesforce Marketing Cloud to develop and optimize email marketing initiatives. This role requires in-depth knowledge of email development and a results-oriented approach to engage target audiences effectively. Collaborate with teams to enhance customer experiences and generate demand.
Key Responsibilities:
• Strategize and deploy email marketing campaigns
• Analyze metrics to support campaign optimization
• Develop nurture programs and landing pages
• Support agile marketing projects and workflows
• Maintain backlogs of marketing initiatives
Requirements:
• Minimum 5 years in the digital marketing realm
• 3+ years in a B2B marketing role with automation tools
• Expertise in HTML/CSS for email ...