Digital Marketing Specialist - Lead Generation

**Vacante para la empresa Necodex en Hermosillo, Sonora**:
**Digital Marketing Specialist - Lead Generation**
**Position Overview**:
Results-driven Digital Marketing Specialist to lead online campaigns for two dental clinics. Thisrole focuses on generating qualified leads through paid ads and improving organic visibility via SEO.
**Key Responsibilities**:
- Plan, execute, and optimize campaigns on Google Ads and Meta (Facebook/Instagram).
- Conduct SEO audits and implement on-page/off-page improvements.
- Create and optimize landing pages for lead conversion.
- Track KPIs (CPL, CTR, conversions) and provide monthly performance reports.
- Collaborate with front desk staff to ensure lead follow-up is timely and consistent.
- A/B test creatives, headlines, and targeting strategies.
- Add the clinic to online listings.
**Qualifications**:
- 2+ years of experience in performance marketing (Google Ads, Meta).
- Experience with healthcare or dental ma...