Digital Marketing Specialist

We are looking for a highly experienced digital marketing expert who can elevate the digital presence, performance, and technical excellence of GEA NPE (Nutrition Plant Engineering). This role will set the standard, shape best practices, and guide the broader marketing organization in how to think and execute digitally.

Responsibilities / Tasks

• Digital Ownership & Excellence
  • Own and optimize NPE’s divisional website
  • Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement
  • Lead continuous optimization (A/B testing, UX improvements, content structure)
• Search, Discoverability & Performance
  • Drive advanced SEO, SEM and GEO activity, including:
    • Technical SEO and site health
    • Content optimization for both traditional search engines and generative AI-driven discovery
    • Keyword, topic and intent strategy
  • Act as the...