Found Description
We are looking for a highly experienced digital marketing expert who can elevate the digital presence, performance, and technical excellence of GEA NPE (Nutrition Plant Engineering). This role will set the standard, shape best practices, and guide the broader marketing organization in how to think and execute digitally.
Responsibilities / Tasks
Digital Ownership & Excellence
Own and optimize NPE’s divisional website
Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement
Lead continuous optimization (A/B testing, UX improvements, content structure)
Search, Discoverability & Performance
Drive advanced SEO, SEM and GEO activity, including:
Technical SEO and site health
Content optimization for both traditional search engines and generative AI-driven discovery
Keyword, topic and intent strategy
Act as the go-to-expert for search, discoverability and digital visibility across the NPE division
Responsibilities / Tasks
Digital Ownership & Excellence
Own and optimize NPE’s divisional website
Define and enable digital best practices across SEO, SEM, GEO, UX, and performance measurement
Lead continuous optimization (A/B testing, UX improvements, content structure)
Search, Discoverability & Performance
Drive advanced SEO, SEM and GEO activity, including:
Technical SEO and site health
Content optimization for both traditional search engines and generative AI-driven discovery
Keyword, topic and intent strategy
Act as the go-to-expert for search, discoverability and digital visibility across the NPE division