Found Description
Digital Marketing Manager
United States
Marlborough, MA, United States
**Role Summary**
**Position Overview:**
The Digital Marketing Manager will be responsible for defining and driving the digital roadmap to accelerate engagement, lead generation, and brand equity in the Breast and Skeletal Health Solutions division of Hologic. This position oversees all divisional microsites and divisional presence on the Hologic.com website, both HCP and patient-facing. This role manages external email communications and campaigns, integrated end-to-end campaign executions, and lead management, delivering robust web analytics and reporting. The ideal candidate blends strategic vision and creative execution, while bringing a data-driven mindset to the team, ensuring every digital touchpoint is engaging, on-brand, and performance-driven. This role is technical and heavily involved in execution.
**Key Responsibilities:**
• Oversee and maintain al...
United States
Marlborough, MA, United States
**Role Summary**
**Position Overview:**
The Digital Marketing Manager will be responsible for defining and driving the digital roadmap to accelerate engagement, lead generation, and brand equity in the Breast and Skeletal Health Solutions division of Hologic. This position oversees all divisional microsites and divisional presence on the Hologic.com website, both HCP and patient-facing. This role manages external email communications and campaigns, integrated end-to-end campaign executions, and lead management, delivering robust web analytics and reporting. The ideal candidate blends strategic vision and creative execution, while bringing a data-driven mindset to the team, ensuring every digital touchpoint is engaging, on-brand, and performance-driven. This role is technical and heavily involved in execution.
**Key Responsibilities:**
• Oversee and maintain al...