Digital Marketing Manager

Job Description

Main Responsibility:

Paid Advertising, Lead Generation Strategy, Performance Optimisation, Community Management

Job Responsibilities:

1. Paid Social Media & Advertising

   • Execute Meta lead gen campaigns for UTrade & ULoan
   • Manage (possible) Google Ads and LinkedIn campaigns
   • Own monthly paid media budget allocation
   • Test and explore new paid channels

2. Lead Quality & Sales Enablement

   • Work with sales on lead quality refinement

3. Video Content Production

   • Shoot and produce 1-2 weekly video reels featuring research analysts (UTrade)
   • Edit market research reports into short-form video content (UTrade)
   • Co-produce and shoot 2 monthly TikTok reels/Stories content (UTrade, ULoan)
   • Create video templates and style guidelines
   • Coordinate film...