Digital Marketing Manager

Cabo Marqués – Acapulco
At Banyan Tree Veya & Banyan Tree Cabo Marqués, we craft meaningful and emotionally resonant journeys through mindful luxury, wellbeing, and a deep sense of place.
Role Purpose
The Digital Marketing Manager is responsible for leading and optimizing the digital strategy across the brand and property, ensuring a refined, cohesive, and high‐performing online presence.
Key Responsibilities
Digital Strategy & Brand Positioning
Lead and oversee digital marketing initiatives including brand websites, paid media, SEO/SEM, CRM, email marketing, and social media.
Ensure all digital touchpoints reflect the brand's luxury positioning, visual identity, and storytelling.
Collaborate with Revenue, Sales, PR, Operations, Spa, Wellness, F&B, and Brand teams to ensure alignment and commercial impact.
Website Optimization & Guest Journey
Continuously optimize website content, user experience, and performance to enhance conversion.
Ens...