Digital Marketing Executive

Main Responsibilities

• Plan, create and execute digital marketing campaigns across social media platforms (Facebook, Instagram, Tiktok, Wechat, Little Red Book) and websites to create interest and for lead generation.
• Design a content calendar to nurture leads through email marketing and social media advertising.
• Write contents and creative copy for social media posts, captions, emails, website content, and other marketing materials.
• Conduct research, analyses for new trend and fresh ways to execute on social media contents and postings
• Create and curate engaging contents (images, videos, headlines, etc.) for social media posts.
• Monitor and analyse campaign performance metrics to provide actionable insights.
• Manage and create social media contents and postings.
• Plan, create and execute an SEO and SEM strategy.
• Analyse our online web traffic, propose ways to increase web t...