Digital Marketing & CRM Manager

Responsibilities

• Strategic Leadership & Localization : Develop and own the comprehensive digital marketing strategy for the assigned product line, adapting global content and campaigns to fit the Canadian cultural context, bilingual requirements (English/French where applicable), and market regulations.
• Integrated Campaign Management : Lead and coordinate cross-functional digital initiatives across Website, Paid Media (Meta, Google, TikTok, YouTube, etc.), Social Media, and CRM journeys. Ensure seamless integration between brand awareness and lower-funnel conversion tactics.
• Performance Marketing & Budget Ownership : Oversee “always-on” and tactical paid media campaigns with a strong focus on lead generation, Cost Per Lead (CPL) efficiency, and full-funnel ROI. Manage the digital advertising budget, allocate spend effectively, and maintain strict adherence to Canadian Anti-Spam Legislation (CASL) and Quebec’s Bill 25.
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