Digital Marketing and Communications Specialist

A Brief Overview

Reporting to the Director, Marketing and Communications, Undergraduate Admission and Recruitment (UAR), the Digital Marketing and Communications Specialist is responsible for the planning, deployment, and coordination of multi‑channel digital marketing and communications campaigns (web, email, social, etc.) across various recruitment portfolios. The role leverages analytics to ensure the effectiveness of online marketing and communications strategies and campaigns; develops and recommends website strategy for UAR; oversees ongoing website publishing and management; and manages UAR's social media presence. They will also provide day‑to‑day guidance to a Marketing and Communications Assistant and will require strong project management skills, effective workflow organization, and a data‑driven approach. Experience with CRM and marketing automation platforms, such as Salesforce Marketing Cloud, will be considered an asset. This position is eligible for ...