Digital Marketing Analyst – E-commerce

Responsibilities

• Plan, execute, and measure digital marketing campaigns with a performance focus: search, display, social ads, programmatic media.
• Optimize and monitor campaigns, tracking results and cost planning on a daily basis.
• Analyze metrics and KPIs, identifying new media opportunities to align targeting and external communication initiatives for the brands.
• Familiarity with media and conversion metrics, primarily Google and Facebook among others (Real‑Time Bidding, etc.); familiarity with A/B testing and multichannel CRM strategies; provide technical and operational guidance to the team and other roles in the processes of your area (maintenance and use); propose improvements to processes within your area of responsibility.
• Propose integrated strategies that connect the acquisition funnel with internal channel teams and other stakeholders.

Qualifications

• Bachelor's degree completed in A...