Digital Marketing Analyst – Content & Automation

• Content and Journey Management: plan, execute and monitor digital campaigns, social media and website initiatives with a clear focus on relationship building and engagement.
• Define content strategy aligned with the customer journey, ensuring the relevance of messages for the Americas region (brand promotion, events, product launches, and other strategic topics).
• Operation and Technical Configuration: design and implement automated relationship journeys, including adapting content for different channels.
• Execute campaign sends through platforms such as Salesforce, Marketing Cloud and Sprinkler, ensuring communication consistency.
• Efficiency and Growth: drive growth and efficiency of our digital journeys across the Americas by identifying opportunities to optimize processes, reduce operational effort and accelerate time-to-market for regional activities.
• Performance and Data Analysis: optimize the performance of digital campaigns through continuous m...