Digital Experience Manager (Xico)

About the RoleAs a Digital Experience Manager, your main focus will be to manage interaction with customer support; Guide E-com Leads basedon executional plan; and Optimize overall digital performance based on QCP and General guidelines.This on‐site role reports into our Commercial Manager and is based out of Mexico Support Office.A Day in the LifeWorking at H&M; means no two days are ever the same, but a typical day will include the following responsibilities:Digital commercial customer planningTranslate QCP into daily site activity plan across customer groups, including content publishing (e.G., start page, navigation)Optimize overall digital performance based on QCP and Global guidelinesDigital experience optimizationSecure full funnel optimization of the holistic digital customer experience on .
Com and appPlan analysis of sales performance, web analytics, user behavior and A/B testing to generate hypothesis and identify actions to improve digital sales, profit, brand percep...