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Digital Experience Lead

H&M

Toronto, Ontario, Canada full-time June 18, 2026

Found Description

Job Description

As a Digital Experience Lead, your main focus will be to manage interaction with customer support; Guide E-com Leads based on executional plan; and optimize overall digital performance based on QCP and Global guidelines.

This on-site role reports into our Commercial Manager and is based out of the Toronto Support Office.

A Day in the Life

Working at H&M means no two days are ever the same, but a typical day will include the following responsibilities*

  • Digital commercial customer planning
  • Translate QCP into daily site activity plan across customer groups, including content publishing (e.g., start page, navigation)
  • Optimize overall digital performance based on QCP and Global guidelines
  • Digital experience optimization
  • Secure full funnel optimization of the holistic digital customer experience on .com and app
  • Plan analysis of sales performance, web analytic...

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