Digital & Data Transformation Lead

Mission Overview:

Keystone Solutions is seeking an experienced consultant for a dynamic consultancy mission at a client site. This role focuses on leading digital transformation initiatives, specifically enhancing marketing technology, data, and engagement capabilities within a highly regulated environment.

Key Responsibilities:

• Guide the implementation and optimization of the Marketing Engagement Platform (MEP).
• Translate business needs into functional and technical requirements.
• Contribute to the development of the first-party data strategy and a 360 customer view.
• Assist in the integration of AdTech and Data Clean Room use cases.
• Facilitate workshops and alignment between marketing, IT, and data teams.
• Support omnichannel campaign orchestration (email, push, digital).
• Apply GDPR and consent management principles in data processes.
• Contribute to service desi...