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Job Description· Drive Account based marketing campaigns for existing/dormant customers. Work on the CRM calendar with an Omni-channel approach.· Plan and design the automated CRM journeys to drive enhanced engagement with the users· Drive and monitor WAU/MAU Conversion for different types of users· Own the product adoption metrics for Engagement product line (Engagement, CRM, Loyalty program, Feedback)· Set-up internal processes and marketing strategies basis customer segmentation· Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for customer engagement and churn metrics