Digital & Content Marketing Specialist (Aguascalientes)

Role Responsibilities

• Demand Generation & Digital Transformation: Manage digital platforms (web, e-commerce, portals, automation, HighSpot), including content, sales plays, and performance analytics.
• Brand: Define positioning, messaging, and go-to-market narratives to drive engagement, lead generation, conversion, and sales enablement.
• Commercial Enablement: Develop digital and physical sales tools such as webinars, demos, video selling, email campaigns, and podcasts.
• Lead Management & CRM: Oversee lead nurturing and CRM integration using MS Dynamics 365 and Marketo to ensure timely follow-up and reporting.
• Performance & Budget: Define KPIs, track ROI, and provide actionable insights and recommendations to management.

Minimum Qualifications

• 3+ years of experience in digital customer acquisition and virtual selling, including sales campaign strategy, planning, execution, and best practices.
• Prof...