Digital Content Manager (Xico)

Location: Ciudad de México, México / Bogotá, Colombia

Job type: Full time

• Create and design customer journey mapping / Develop editorial calendars aligned with marketing and communication objectives
• Collaborate with the brand team to ensure consistent messaging and manage brand voice across all communication channels
• Translate sales team insights into compelling content that addresses customer needs and pain points
• Analyze content performance metrics and adjust strategies based on results
• Stay updated on industry trends and content best practices

• Proven experience as a Digital Marketing Manager, with a strong track record in leading digital initiatives, managing tools and platforms, as well as overseeing projects and vendors, preferably within the pharmaceutical industry or Fast-Moving Consumer Goods