Digital Business Insights Manager at Roots

Transform ecommerce data into impactful insights as the Digital Business Insights Manager at Roots, Canada's top lifestyle brand. This role is essential for informing our digital strategy.
You will play a pivotal role in analyzing ecommerce performance and driving data-informed decisions to optimize our online channels. With a minimum of six years in ecommerce or digital analytics, your work will span across reporting, KPI management, and behavior analysis while collaborating closely with marketing and digital teams. You’ll ensure our strategies align with business objectives.
Key Responsibilities:
• Monitor ecommerce performance and provide actionable insights
• Develop KPI frameworks and monitoring systems
• Analyze drop-off points in digital funnels
• Partner with marketing on campaign effectiveness evaluation
• Create informative Power BI dashboards for performance tracking
Requirements:
• Minimum six years of experience in ecommerce analytics
• Proven...