Digital Analytics and Retention Marketing Manager

Job Summary Key Responsibilities: Marketing Analytics & Insights Lead analytics efforts using CleverTap and Google Analytics 4 (GA4) to track, measure, and optimize user behavior across app and web. Deploy GTM tags to track events & parameters for analytics platforms. Define and implement custom events, parameters, and funnels to capture meaningful user interactions. Build, maintain, and automate performance dashboards and internal reporting using Looker Studio and other visualization tools. Translate complex data into actionable business insights and growth opportunities. Martech & Automation Management Own and manage the CleverTap platform, including automation journeys, segmentation, in-app notifications, and pop-ups. Drive personalized user engagement campaigns to enhance retention, conversions, and lifetime value. Collaborate with product and tech teams to ensure seamless integration of martech systems and data pipelines. Performance Reporting & Decision Support Deliver periodic i...