Digital Analyst - (Hybrid)

Digital Analyst - (Hybrid)

We're seeking an experienced Digital Analyst to join our Analytics & Insights Enabling team in Barcelona (Hybrid). You will provide support to all product areas and marketing channels to track performance and user behaviour, run different campaigns, implement necessary tags, and configure analytics tools. Working with Google Analytics and other data sources—including web and online marketing data—you’ll analyze results and provide insights and recommendations to improve performance.

What you will do:

• Manage Web & App Analytics tools implementation such as Google Analytics, including specifications, maintenance, and improvement.
• Data validation.
• Implement marketing campaign tags through our Tag Management Systems and Server Tagging solutions.
• Implement other tracking codes, personalization, audit and resolve issues.
• Create technical documentation and provide support for tracking an...