Found Description
About the Role
In this opportunity as a Digital Advertising Specialist, you will:
- Own and execute the end-to-end paid media strategy across social and search platforms, aligning campaigns with clear objectives—awareness, consideration, or conversion.
- Design and manage full‑funnel digital campaigns across LinkedIn, Google Search (including Google Ad Grant), Meta, YouTube, and emerging platforms, optimising for performance and impact.
- Develop and refine audience targeting strategies for B2B, professional, and niche advocacy audiences, using structured A/B testing to improve outcomes.
- Implement robust tracking and analytics frameworks to measure performance, delivering regular reports and actionable insights to non‑specialist stakeholders.
- Manage campaign budgets and billing across multiple platforms, ensuring efficient spend, compliance, and demonstrable ROI within a constrained nonprofit environment.
- Collaborate wit...