Digital Acquisition Director

Your mission
We are seeking a Digital Acquisition Director to grow Euroleague Basketball’s fan base across our 200M global audience by bringing new fans to our digital platforms and converting them into our products and entry points. This leader owns the top of the digital funnel — paid acquisition first and foremost — and is fully accountable for three outcomes:
Scaling efficient paid acquisition across all channels and markets.
Converting acquired traffic into Euroleague Basketball’s key entry points — streaming, fantasy, merchandise and other products — at an efficient, sustainable cost.
Maximising the return on every euro of acquisition spend through disciplined CAC/LTV management and continuous testing.
The role owns the demand engine that fills the funnel and hands a steady, growing flow of converted fans to its peer in CRM & Loyalty, who owns engagement, membership and monetisation from that point onward. It operates as the acquisition-side counterpart to Pro...