Demand Growth Lead - Terapia

Job Overview

Owner of Terapia's patient funnel from acquisition to retention. Growth role focused on continuous experimentation across the funnel, measuring impact with hard data.

Responsibilities

• Acquisition: Identify, prioritize, and test channels such as SEM, Meta, influencers, podcasters, partnerships, and organic channels. Brief and manage external specialists, freelancers, or agencies, steering campaigns and owning results.
• Funnel & Product: Map the end‑to‑end funnel, locate leaks, and ship fixes that lift conversion and retention. Drive product changes with the dev team and coordinate acquisition improvements with marketing.
• Analytics: Own tracking setup, pull data from multiple tools into a unified view, interpret results, and pinpoint the biggest growth opportunities. Use SQL, Python/pandas, GA4, Amplitude and AI tools to accelerate analysis.
• Ownership: Operate the patient side like a founder—set direction, move qu...