Demand Generation Manager (Madrid)

Workfully · Barcelona (Hybrid) · Full-time

We're hiring our first dedicated Demand Generation Manager to own the engine that turns marketing activity into a qualified sales pipeline. Your job is to take full ownership of those systems, build the MQL‑to‑SQL engine, and make marketing a predictable source of pipeline.

What you'll own

• CRM & marketing automation.
• Full ownership of HubSpot — workflows, lifecycle stages, lead scoring, attribution, reporting.
• Outbound sequences.
• Design, copy, cadence, and optimization of our outbound campaigns across markets.
• Nurture & lifecycle.
• Every nurture flow, end to end — inbound, PLG, sales‑accepted, and re‑engagement of closed‑lost contacts.
• Webinar conversion.
• The funnel behind every webinar we run: registration, pre‑event nurture, post‑event follow‑up, meeting booking, attribution.
• Inbound conversion optimization.
• Pricing page, demo fo...