Found Description
**About the role**:
**Key Responsibilities**:
**1. Digital Strategy Execution**:
- Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.
- Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.
**2. Website Performance & Experimentation**:
- Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
- Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.
**3. Campaign Analytics & Optimization**:
- Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
- Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeh...
**Key Responsibilities**:
**1. Digital Strategy Execution**:
- Lead and optimize paid digital marketing campaigns (LinkedIn, Google Ads, display, retargeting, content syndication, etc.) to drive a qualified pipeline.
- Incorporate AI/LLM-based tools (AIO) and SEM best practices to improve site performance and content discoverability.
**2. Website Performance & Experimentation**:
- Lead site testing and optimization initiatives: plan, execute, and analyze A/B and multivariate tests to improve conversion across the funnel.
- Monitor site performance using tools like heatmaps and session recordings, and partner with web/content teams to implement UX improvements.
**3. Campaign Analytics & Optimization**:
- Continuously assess and improve media efficiency, lead quality, CPL, and conversion rates through reporting and analysis.
- Present performance trends, key insights, and recommendations to marketing leadership and cross-functional stakeh...