Debit Cards Manager

Key Responsibilities

• Own and continuously enhance the debit card product value proposition across key customer segments, including Emerging Affluent and Affluent customers.
• Identify customer needs, usage behaviors, and pain points to drive product enhancements and CVP (Customer Value Proposition) refresh initiatives.
• Conduct regular competitor analysis and market benchmarking to ensure product relevance, differentiation, and competitiveness in the payments landscape.
• Drive initiatives to increase debit card activation, usage frequency, and spend penetration across customer segments. Monitor portfolio performance metrics and identify opportunities to improve customer engagement, retention, and overall profitability.
• Support marketing-led campaigns and collaborate with internal marketing and benefits teams to design and execute strategies that encourage everyday card usage and customer engagement.
• Implement, manage, ...