4+ years of relevant MMM experience (Practical 2+ years experience in long-term marketing mix modelling)
Build long-term Marketing Mix Models (MMM) using advanced tools tailored to specific business challenges.
Identifies the right set of models suitable for long-term MMM modeling and develops the right code/package to execute them.
Select appropriate modeling techniques and develop custom code/packages to implement them effectively.
Lead data preparation, exploratory analysis, and iterative modeling processes specific to long-term MMM.
Deliver actionable insights on how brand media impacts long-term brand equity, sales, and margins.
Evaluate the scientific rigor and business relevance of ...