Data Scientist - MMM

Prescience Decision Solutions

bengaluru, karnataka, India Full-time July 12, 2026

Found Description

4+ years of relevant MMM experience (Practical 2+ years experience in long-term marketing mix modelling)

Build long-term Marketing Mix Models (MMM) using advanced tools tailored to specific business challenges.

Identifies the right set of models suitable for long-term MMM modeling and develops the right code/package to execute them.

Select appropriate modeling techniques and develop custom code/packages to implement them effectively.

Lead data preparation, exploratory analysis, and iterative modeling processes specific to long-term MMM.

Deliver actionable insights on how brand media impacts long-term brand equity, sales, and margins.

Evaluate the scientific rigor and business relevance of complex long-term Marketing Mix Models (MMM).

Possess a deep understanding of existing MMM frameworks and demonstrate the ability to leverage short-term MMM models into building long...

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