Found Description
Elevate your career as a Data Scientist with Electronic Arts in Toronto, specializing in growth analytics. Become instrumental in enhancing mobile marketing strategies through data-driven insights.
This hybrid role on the Growth Analytics team at EA focuses on leveraging your strong analytical skills to improve marketing budget allocations and assess digital channel performance. Collaborating closely with media buyers, you will employ Bayesian modeling and experimental design to translate data insights into actionable strategies. Ideal for candidates who thrive in a collaborative environment and are passionate about data analytics.
Key Responsibilities:
• Implement Bayesian Hierarchical Media Mix Models for marketing analysis
• Conduct geo-based tests to understand marketing effectiveness
• Drive A/B testing for campaign optimization strategies
• Create tools for budget management and strategic insights
• Develop forecasting models like Prophet for performance proj...
This hybrid role on the Growth Analytics team at EA focuses on leveraging your strong analytical skills to improve marketing budget allocations and assess digital channel performance. Collaborating closely with media buyers, you will employ Bayesian modeling and experimental design to translate data insights into actionable strategies. Ideal for candidates who thrive in a collaborative environment and are passionate about data analytics.
Key Responsibilities:
• Implement Bayesian Hierarchical Media Mix Models for marketing analysis
• Conduct geo-based tests to understand marketing effectiveness
• Drive A/B testing for campaign optimization strategies
• Create tools for budget management and strategic insights
• Develop forecasting models like Prophet for performance proj...
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