Found Description
Role Overview
As a Hybrid Data Scientist you will sit at the intersection of high-scale data pipelining and advanced statistical methodology. You will be responsible for the end-to-end lifecycle of Incremental Reach and Audience Measurement products—from architecting Python-based data pipelines to implementing sophisticated Bayesian and Machine Learning models that quantify the lift of Digital media over a Linear TV baseline.
Key Responsibilities
1. Advanced Statistical Modeling (The Science Side)
Incremental Reach Frameworks: * Small-N Datasets: Implement Bayesian Model Averaging (BMA) to cycle through regression combinations, providing robust coefficients and credible intervals when study data is limited.
Large-Scale Prediction: Deploy Gradient Boosted Regression Trees (GBM) to identify non-linear patterns and rank the impact of Reach Drivers (Media Wei...