Data Marketing Manager

The Data Marketing Associate Manager is a member of the Media team responsible for leading the Consumer Data Strategy within PepsiCo Mexico. This role involves leading three dimensions:

• Data & Analytics Strategy : Lead and deploy the long‑term plan to acquire, clean, enrich, segment and activate data for brand initiatives to drive key business indicators.
• Data Marketing Capabilities : Implement new and existing data technologies to strengthen company capabilities, building an interconnected ecosystem to benefit consumers and drive growth.
• Data Governance & Business Outcomes : Coordinate cross‑functional data teams to deliver a strategic consumer data plan, integrating shopper, media, insights, IT analytics and global frameworks to create marketing and business value.

Data Marketing Accountability :

• Lead to deliver and deploy the Consumer Data & An...