Found Description
Data Engineer III
Gurugram, HR, India(Hybrid)
**Job Description**
**Data Engineer – Marketing Optimization Capabilities & Analytics (MOCA)**
**About the Team**
Marketing Optimization Capabilities & Analytics (MOCA) is an enterprise Marketing Mix Modeling (MMM) platform that enables American Express to measure and optimize the impact of marketing investments. MOCA separates short-term advertising-driven contributions from long-term business trends, external factors, and seasonal influences to provide actionable insights for marketing decision-making.
The platform models marketing drivers (inputs) and acquisition outcomes at the product, response channel, and DMA level on a weekly basis, helping leadership understand the effectiveness and ROI of enterprise marketing spend.
**Role Summary**
We are seeking a highly motivated Senior Data Engineer to join the MOCA team. This role will be responsible for designing, buildi...
Gurugram, HR, India(Hybrid)
**Job Description**
**Data Engineer – Marketing Optimization Capabilities & Analytics (MOCA)**
**About the Team**
Marketing Optimization Capabilities & Analytics (MOCA) is an enterprise Marketing Mix Modeling (MMM) platform that enables American Express to measure and optimize the impact of marketing investments. MOCA separates short-term advertising-driven contributions from long-term business trends, external factors, and seasonal influences to provide actionable insights for marketing decision-making.
The platform models marketing drivers (inputs) and acquisition outcomes at the product, response channel, and DMA level on a weekly basis, helping leadership understand the effectiveness and ROI of enterprise marketing spend.
**Role Summary**
We are seeking a highly motivated Senior Data Engineer to join the MOCA team. This role will be responsible for designing, buildi...