Found Description
As a Data Cloud Specialist, you will be responsible for configuring and enabling
Salesforce Data Cloud capabilities that support customer and offer data
unification, segmentation, and activation.
You will work closely with Salesforce platform engineers, integration teams, and
business stakeholders to ensure that source data is properly ingested,
harmonized, and prepared for segmentation and activation use cases.
Key Responsibilities
- Configure and manage Data Cloud data ingestion pipelines and
- Define and implement identity resolution and data unification rules to
- support a single view of the customer and offer datasets
- Create and manage audiences and segments supporting business
- workflows and digital journey use cases
- Collaborate with Salesforce platform and integration teams to ensure
- source data readiness and quality
- Validate activated segments an...