Data Analytics Director (Xico)

Data Analytics DirectorLocation: Mexico City (Santa Fe)About the Role and the TeamYou will be part of the Data & Analytics area at TelevisaUnivision, a key team responsible for driving data‐driven strategies across the company.The team works closely with areas such as Sales, Product, Marketing, Operations, and ViX to ensure scalable data infrastructure, advanced audience strategies, and automation of operational workflows.The team's work directly impacts the company's digital monetization, streaming, and linear revenue growth.About the PositionThe purpose of this role is to define, execute, and scale TelevisaUnivision Mexico's Data & Analytics roadmap, with a focus on First‐Party (1P) data strategy for the Direct‐to‐Consumer (DTC) business.This role leads strategic initiatives such as building a Household Graph for Mexico, developing advanced audience segmentation, and optimizing cloud data infrastructure.The Data & Analytics Director ensures that data solutions deliver measurable b...