Customer Relationship Management Manager

Position: CRM Manager

Department: Marketing / Sales / Customer Success

Reporting: Director

Work Location: Aundh (traveling to sites)

Experience: 5 – 8 years

Job Summary:

The CRM Manager is responsible for developing, implementing, and managing Customer Relationship Management strategies to optimize the customer lifecycle, enhance customer retention, and increase engagement. The role involves working closely with cross-functional teams to ensure seamless customer communication, to gather insights, improve service delivery and drive growth.

CRM Strategy Development:

• Establish and optimize the customer lifecycle process, from acquisition to retention.
• Identify target audiences and create personalized customer journeys.

Data Management and Analysis:

• Ensure accurate data collection, segmentation and analysis within CRM...