Customer Insights & Loyalty Analyst

Purpose of the Role

The Loyalty & Customer Insights Analyst supports the Rewards programme by analysing customer and transactional data to generate insights that improve customer retention, engagement, and programme effectiveness. The role builds and maintains dashboards and reports, translates analytics into actionable strategies, and collaborates with multiple teams to enable data‑driven decision‑making across Cape Union Mart, Poetry, and Old Khaki.

Key Responsibilities

Data Collection & Analysis

• Extract, clean, and analyse large volumes of customer and sales data from multiple sources to identify trends, patterns, and correlations in customer behaviour and loyalty.
• Support ongoing measurement of key loyalty metrics such as repeat purchase, churn, and customer lifetime value.
• Ensure data integrity, governance, and POPIA compliance across all datasets.

Reporting & Visualisation

• Develo...