Found Description
Responsibilities
- Use analytics tools to measure the effectiveness of audience growth strategies and identify user trends
- Make recommendations on segmentation, profiling and engagement
- Utilize analytics tools (Google Analytics, Google Tag Manager, Tableau CRM) to capture campaign & ongoing engagement data visualizations
- Resolve business associated challenges by performing audit on data for ‘digital briefs’
- Acquire data from primary or secondary data sources and build and maintain “campaign” analytics dashboards
- Utilize SQL to store, process and handle and analyze structured data
- Partner with Audience Specialist for data stewardship
- Provide support to all data analysis for overall Marketing performance measurement (ROI)
- Identify new process or areas for improvement opportunities
Requirements
- Bachelor’s degree or higher in business or other relevant fields ...