Found Description
Job Summary
The CDM Analyst is an expert on Customer Data Management and will support various Reed Exhibitions' marketing and analytics activities. The successful candidate will directly liaise with key stakeholders and global data privacy experts to understand the overall customer data structure and business unit needs. This role will ensure ease of use of data by establishing processes for data management activities and help teams leverage customer data to personalize customer experiences across shows, business, or campaign objectives.
Accountabilities
This role covers three main responsibilities: Data Process Management, Data Governance, and Marketing Data List Extractions & Segmentation.
Data Process Management
- Work with various RX BUs and teams—marketing, data, or show teams—to develop efficient and compliant data flows from CRM and registration systems to campaigns and projects.
- Provide solutions to simplify curr...