Customer Activation Specialist at RCL

Elevate your marketing career with RCL - Reitmans Canada Limited as a Customer Activation Specialist. Focus on email and SMS campaigns, enhancing customer engagement and conversion.
This permanent role involves collaboration with various teams to execute direct-to-customer messaging strategies. You will manage campaign calendars, implement segmentation tactics, and monitor performance to ensure optimal results. Your contributions will help shape a seamless customer journey across our iconic brands like Reitmans and PENN.
Key Responsibilities:
• Plan and execute email and SMS marketing campaigns
• Manage the email & SMS calendar for product launches
• Implement personalization tactics for campaign relevance
• Monitor campaign performance and optimize future strategies
• Collaborate with creative and product teams for engaging communications
Requirements:
• 5+ years in CRM or lifecycle marketing
• Experience with email platforms like Salesforce Marketing Clo...