Found Description
About the role
We are looking for a CRO Specialist / Ecommerce Digital Analyst to join a growing Ecommerce team within an international digital environment. In this role, you will lead the digital analytics of the Ecommerce sales channel, extracting business metrics, identifying opportunities, prioritising initiatives, and turning data insights into actions that improve conversion, revenue, and average ticket value.
What you’ll do
- Define and implement a Data Ecommerce plan aligned with the overall Ecommerce strategy
- Lead the digital analytics of the Ecommerce sales channel, identifying business opportunities across booking, post-booking, and conversion funnels
- Define tracking and measurement requirements for frontend metrics in GA4 and backend data in Azure, working closely with the Development team
- Configure data in GA4 and BigQuery for later visualization and analysis in tools such as Power BI, Excel, and Microsoft...
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