Found Description
Responsibilities
- Plan and launch CRM campaigns across Email, SMS, and Push for Casino and Sportsbook
- Manage the promo calendar, including bonuses, free bets, tournaments, and gamification
- Drive player activation, retention, and reactivation
- Build customer segments based on behavioural and transactional data
- Run A/B tests to improve engagement, conversion, and retention
- Track CRM performance and key metrics such as GGR, retention, and ARPU
- Work with CRM automation tools such as Optimove, Smartico, or Customer.io
- Collaborate with Product teams on new GEO launches and product updates
- Suggest improvements for CRM systems and processes
- Take ownership of CRM processes and help them scale
Requirements
- 2+ years of experience as a CRM Manager in iGaming
- Experience launching CRM campaigns across onboarding, retention, and reactivation