Found Description
Overview
As our CRM Specialist, you'll own the full lifecycle communication between Burnt and our customers—from welcome flows and post-purchase sequences to push notifications and our Burnt Black rewards programme. You'll sit within the Performance Marketing department and work closely with the Performance Marketing Graphic Designer, Paid Media team, and Analytics to ensure our owned channels are converting, retaining, and reactivating customers at every stage of the funnel. This is a hands-on execution role with real strategic input. You'll build and manage the flows, write the briefs, analyse the results, and continuously improve performance across email, flows, WhatsApp, and push notifications.
What You'll Own
Email Marketing
- Build, schedule, and send all campaign mailers across promotional, editorial, and transactional categories
- Maintain and optimise automated email flows - welcome series, abandoned cart, post-purchase, win-ba...