CRM Specialist — ABM, Lifecycle, Community, Demand Generation

Responsibilities

• Own VOLL's relationship strategy across the entire lead and customer journey.
• Map communication opportunities at every stage of the funnel, from first contact to account expansion.
• Build nurturing strategies aligned with demand generation and growth objectives.
• Develop segmented journeys for different company profiles, decision-makers, and buying stages.
• Lead ABM initiatives for Enterprise and Key Accounts.
• Develop personalized relationship plans for strategic audiences.
• Partner with Sales to increase engagement and conversion of target accounts.
• Create initiatives that strengthen VOLL's connection with key market decision-makers.
• Develop initiatives that foster a sense of community among customers, prospects, and partners.
• Support the design and evolution of VOLL's bespoke relationship programs.
• Create actions that drive ongoing engagement and oppo...