CRM / Personalization（CX）Marketing Specialist – Marketing Division

Description

Business Overview

The Marketing Division leads brand, creative,

marketing, and membership as a cross-group

organization with a mission to expand Rakuten Group's

membership value and ecosystem of over 70 services.

We believe that the mobile domain is a platform that

plays a fundamental role in the ecosystem, and as the

Marketing Division, we are further promoting collaboration with Rakuten Mobile.

Department Overview

We will increase the number of new Rakuten Mobile subscribers in the web marketing area and promote expansion of market share.

The CRM Group is responsible for accelerating new subscriber growth for Rakuten Mobile through data- and AI-driven digital marketing initiatives.
We take an end-to-end approach to designing and optimizing online customer touchpoints, including banner optimization across Rakuten-owned platforms, SEO enhancement for non-branded owned medi...