CRM & Personalization Lead — Hybrid, Data-Driven Campaigns

MezTal seeks a CRM and Personalization Manager to own strategy and execution of email and CRM marketing, driving acquisition, retention, and lifetime value through personalized, automated campaigns grounded in data-driven insights.

Reporting to the SVP Marketing, you will collaborate with Marketing and Leadership to deliver end-to-end campaigns, optimize via A/B testing, ensure privacy compliance, and support website updates and event pages, with a hybrid work setup in Mexico.