CRM & Lifecycle Marketing Lead (B2B & B2C)

Requirements

• Significant experience in CRM, lifecycle marketing, or marketing operations spanning both B2B and B2C
• Deep, hands‑on expertise with HubSpot CRM and Marketing Hub and event‑based lifecycle tools such as Vero (or close equivalents) — you configured and run these yourself
• A track record of taking early‑stage lifecycle implementations to maturity and scaling them, ideally in a startup or scale‑up environment
• Strong command of B2B sales and marketing alignment (MQL/SQL, pipeline, handoff) and subscription‑based consumer retention and monetisation
• A strong grasp of the data behind lifecycle marketing: you know what data points a program needs, can specify and request them from Data/Martech teams and understand how product events and attributes flow into CRM platforms without needing to build the pipelines yourself
• Highly analytical and commercially minded, comfortable with behavioural segmentation and experimentati...