Found Description
Elevate customer engagement as Sur La Table's CRM Director. Focus on innovative email and SMS strategies, lifecycle management, and retention initiatives that drive growth in this key leadership role.
Reporting directly to the CMO, you'll lead comprehensive CRM strategies that enhance loyalty and foster customer relationships. Your expertise will shape automation architectures and refine loyalty programs, enabling deeper customer connections and data-driven marketing decisions.
Key Responsibilities:
• Oversee email and SMS engagement strategies
• Implement responsive automation and lifecycle campaigns
• Report on key customer metrics and health
• Innovate loyalty program structure and perks
• Collaborate with leadership for strategic marketing direction
Requirements:
• 8+ years in CRM lifecycle management
• Solid understanding of omni-channel strategies
• Proficiency in managing CRM technologies
...
Reporting directly to the CMO, you'll lead comprehensive CRM strategies that enhance loyalty and foster customer relationships. Your expertise will shape automation architectures and refine loyalty programs, enabling deeper customer connections and data-driven marketing decisions.
Key Responsibilities:
• Oversee email and SMS engagement strategies
• Implement responsive automation and lifecycle campaigns
• Report on key customer metrics and health
• Innovate loyalty program structure and perks
• Collaborate with leadership for strategic marketing direction
Requirements:
• 8+ years in CRM lifecycle management
• Solid understanding of omni-channel strategies
• Proficiency in managing CRM technologies
...