CRM / Customer Lifecycle Manager

Responsibilities

The CRM & Customer Lifecycle Manager is responsible for developing and driving customer lifecycle and retention strategies for The Wonder Shop, Mediacorp's content-driven ecommerce platform. This role focuses on maximising customer lifetime value through CRM, loyalty, and personalised engagement across owned channels.

Working closely with the Marketing & Growth Strategy Manager, this role translates overall growth strategy into effective lifecycle programmes, ensuring strong customer retention, engagement, and repeat revenue contribution.

Key Responsibilities

• Customer Lifecycle Strategy & Execution
• Develop and implement end-to-end customer lifecycle strategies across onboarding, activation, retention, and reactivation.
• Design and optimise automated customer journeys based on behavioural and transactional data.
• Continuously refine lifecycle touchpoints to improve engagement, conversion, and re...