Found Description
The CRM Associate supports new user acquisition and activation by executing onboarding and early‑lifecycle CRM campaigns. This role focuses on increasing first booking conversion and accelerating the journey from install to repeat usage through well‑timed and well‑executed CRM communications.
The role is execution‑heavy and ideal for a detail‑oriented marketer who wants to build a strong foundation in CRM, lifecycle marketing, and analytics.
Key Responsibilities
- New User Onboarding & Activation
- App install to first booking
- First booking to second booking
- Deploy onboarding campaigns that educate users on app USPs, pricing, and key features
- Support first‑ride incentive and welcome offer execution
- CRM Campaign Execution
- Build, QA, and launch CRM campaigns across push notifications, in‑app messages, and other available channels
- Ensure correct segmentation, e...